Managing customer relationships is an important element in today’s increasingly digital marketplace. Customers have more potential touchpoints than ever, with communication happening via multiple social media platforms, as well as traditional avenues.
Salesforce has become the go-to CRM for many B2C companies, but that doesn’t make it the right choice for every business. What it offers to consumer businesses is not quite what it delivers to businesses that handle government contracts — capture management rarely follows the same paths as private commercial ventures.
Here are a few things to consider about Salesforce before you choose your CRM… Read More