Managing customer relationships is an important element in today’s increasingly digital marketplace. Customers have more potential touchpoints than ever, with communication happening via multiple social media platforms, as well as traditional avenues.
Salesforce has become the go-to CRM for many B2C companies, but that doesn’t make it the right choice for every business. What it offers to consumer businesses is not quite what it delivers to businesses that handle government contracts — capture management rarely follows the same paths as private commercial ventures.
Here are a few things to consider about Salesforce before you choose your CRM… Read More
As the year draws to a close, you will probably reflect on your performance over the past twelve months and start to think ahead to how you could do better last year. Where did your capture management process succeed, maintain the status quo or break down? Can you affect change that will drive improvements next year?
Industry best practices become the SOP because they consistently yield the best results. Capture management best practices help create 
When talking about CRM solutions, Salesforce is probably one of the first names that springs to mind. This isn’t a surprise, as they do a significant amount of business with companies across all sizes and industries, and with varying structures and organizational needs.