In our industry, selling to government clients is the key to growing your business and achieving success. If you are struggling to succeed in government sales, it’s important to find out why and address the problem that is holding you back. There are three main reasons for a government sales process not working, but they all boil down to the same problem: a serious lack of visibility.
How do you get in on some of these lucrative government contracts? As we’ve discussed before, the process can be overwhelming and painstaking, but the payoff can be huge. More importantly, having such a reliable and well-paying customer can be a substantial asset when the market gets sluggish. To help you get your feet wet, here are five tips for pursuing government contracts can help you get started on landing some big government sales.