Government contracts can provide a great source of steady revenue. But closing the deal in order to ensure that revenue is no easy task; in fact, it’s quite a process. That’s where customer relationship management (CRM) software can help. CRM technology is useful in managing and analyzing customer interactions. In the era of “the customer experience”, it’s increasingly vital to solve your client’s needs quickly and effectively. As a contractor, the government is your client.
But how do you know what CRM solution you should choose, or how much you should pay for it? This week, we’re going to answer those questions and more, in a retrospective of some of our most valuable CRM-focused content.
For capture management, the functions you need are not the same. With that in mind, you need to manage any change to your CRM with care. If you’re migrating to a CRM for the first time, you’ll face a series of challenges, and many of those challenges also apply to changing your provider. Learn how to avoid the five most common mistakes companies make during a CRM rollout.